With a renewed focus on recommendation and personalization, as well as integration across users’ social graph, video search engine blinkx just relaunched its flagship Web property blinkx.com.
“We prioritized discovery and personalization because social networks and mobile devices have profoundly changed the way we consume content online,” said Matt Scheybeler, chief technology officer at blinkx.
“We’re deeply engaged with Facebook pages and Twitter feeds … so we designed the new blinkx.com to support this behavior,” Scheybeler added.
In beta testing over the past four months, Scheybeler said mobile usage of the new site was up 400%. He also assured that the new site is fully integrated with blinkx’s ad platform, AdHoc.
Among other new features, the renovated site carries a constantly updated stream of video, which is customized based on users’ social graph, in addition to personal viewing preferences.
With a new “Pause and Pick-Up” tool, users can start watching video on one device, hit pause, then pick up where they left off on a different device.
To better respond to users’ searches, blinkx says it draws from an index of more than 35 million hours of online video and partnerships with more than 800 content publishers.
Late last year, blinkx reported $2.7 million of net profit on revenues of $82 million for the six months ending Sept.30, 2012. During the period, revenue increased by 84%, the company reported.