ExxonMobil Expands Deal With NASCAR

NYSportsJournalism.com , Wednesday, January 23, 2013 8 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

ExxonMobil, whose marketing roots with NASCAR go back to 1978, has signed a multi-year partnership extension making Mobil 1 the “official motor oil" and also the “official lubricant technology partner" of Nascar through 2017. ExxonMobil said that 2013 would mark the 11th consecutive season in which the Mobil 1 brand has been an official partner of NASCAR. The Mobil 1 brand’s history in motor sports officially began in 1978 with a sponsorship of Williams Formula One Racing Team. 

Read the whole story at NYSportsJournalism.com »

Be the first to comment on "ExxonMobil Expands Deal With NASCAR"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives