GE: Big Role For Agencies In Big Data

Paul Marcum, GE’s digital marketing chief, sees a big role for agencies in Big Data. “I’m going to be outsourcing to agencies for as long as I can foresee,” he said. He pointed out that agencies have a chance to lead the way as long as their compensation models don’t don’t stand in the way of that effort. Marcum also said agencies have to recognize clients are always going to have to own the data.