• by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2013

Interesting to hear the changes that companies are making to analyze and use data for marketing and advertsiing. At Hearst Magazines, analytics has moved from the back, hidden in the corner office, to upfront and center in New York, according to Charlie Swift, VP of marketing analysis and operations for the company, at the MediaPost OMMA DDM.