Web Speeds Faster, Mobile Traffic Doubles In 2012
Making the Web a friendlier place for streaming video and other data-rich endeavors, the average global connection speed witnessed a healthy 11% gain over the past year, according to new data from
content delivery network Akamai.
The global average peak connection speed grew 36% in the third quarter of 2012, compared to the same period in 2011.
Supporting the
speedier Web, the global “high broadband” adoption rate grew by 8.8% from the second quarter of 2012 through the third quarter of the year -- reaching 11% worldwide penetration -- while
the global broadband adoption rate increased 4.8% to an impressive 41%.
In the third quarter of 2012, average connection speeds on surveyed mobile network providers ranged from a high
of 7.8 Mbps to a low of 324 kbps.
Seven providers showed average connection speeds in the “broadband” range, while an additional 68 mobile providers had average connection
speeds greater than 1 Mbps.
Average peak connection speeds for the quarter ranged from 39.2 Mbps down to 2.8 Mbps.
Based on data collected by Ericsson, the volume of
mobile data traffic doubled from the third quarter of 2011 to the third quarter of 2012, and grew 16% between the second and third quarter of 2012.
Analysis of Akamai OI data
collected in the Q3 indicates that for users of mobile devices on cellular networks connecting to the Akamai Intelligent Platform, the largest percentage of requests (37.6%) came from devices using
the Android Webkit, while devices using Apple’s Mobile Safari were a close second at 35.7%.
However, for users of mobile devices across all network types, Apple’s Mobile
Safari accounted for 60.1% of requests, with the Android Webkit responsible for 23.1%.
Experiencing a bona fide Web boom, Brazil saw the greatest year-over-year growth (39%) in IP
addresses during the third quarter of 2012.
Overall, analysis of the full set of countries that connected to Akamai’s Intelligent Platform in the third quarter showed that
nearly 60% saw a quarterly increase in IP addresses, while nearly 12% saw increases of 10% or more.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Web Speeds Faster, Mobile Traffic Doubles In 2012"
Leave a Comment