Email: Misspelling Names Breeds Consumer Resentment

BizReport, Wednesday, January 23, 2013 4:44 PM
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50% of consumers report that seeing their name spelled incorrectly in a personalized email would cause them to resent once-favored brands, according to a study by Emailvision. Mixing up gender by calling a Miss a Mr. or vice versa is almost as equally annoying at 40%.

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