Email: Misspelling Names Breeds Consumer Resentment

BizReport, Wednesday, January 23, 2013 4:44 PM
  • Comment
  • Recommend
Subscribe to Email Marketing Daily

Tags

50% of consumers report that seeing their name spelled incorrectly in a personalized email would cause them to resent once-favored brands, according to a study by Emailvision. Mixing up gender by calling a Miss a Mr. or vice versa is almost as equally annoying at 40%.

Read the whole story at BizReport »

Be the first to comment on "Email: Misspelling Names Breeds Consumer Resentment"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Email Marketing Daily Articles

>> Email Marketing Daily Archives