Building out its video offering, AOL on Thursday announced a large distribution deal with Discovery Communications.
Per the partnership, AOL’s On Network will now feature mostly short-form video from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel and Military Channel.
“We've long been advocates of the idea that content providers need to distribute their offerings to multiple platforms in order to maximize exposure and ROI,” said Ran Harnevo, SVP of The AOL On Network.
Among other new programming, viewers can expect Discovery Channel’s MythBusters, its annual Shark Week, TLC’s Say Yes to the Dress and Animal Planet’s River Monsters.
Along with On Network’s 14 channels, the new content will be shared across the AOL On video hub, AOL’s owned and operated properties, and publisher partners.
In addition, The AOL On Network and Discovery will offer content from Discovery and Revision3’s recently launched online video series, DNews.
Launched last April, the AOL On Network brought the company's entire video cache under one umbrella. It currently boasts a total audience of more than 68 million unique visitors per month. The On Network also presently has a library of about 470,000 videos, according to AOL.
AOL recently reported that third-quarter ad revenue increased 7% to $340 million, while overall revenue was flat at $531.7 million. Year-over-year, AOL said its total online audience grew by 4% in the third quarter of 2012.