AOL To Distribute Discovery Channels
Building out its video offering, AOL on Thursday announced a large distribution deal with Discovery Communications.
Per the partnership, AOL’s On Network will now feature
mostly short-form video from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel and Military Channel.
“We've long been advocates of the idea that
content providers need to distribute their offerings to multiple platforms in order to maximize exposure and ROI,” said Ran Harnevo, SVP of The AOL On Network.
Among other new
programming, viewers can expect Discovery Channel’s MythBusters, its annual Shark Week, TLC’s Say Yes to the Dress and Animal Planet’s River Monsters.
Along with On
Network’s 14 channels, the new content will be shared across the AOL On video hub, AOL’s owned and operated properties, and publisher partners.
In addition, The AOL On
Network and Discovery will offer content from Discovery and Revision3’s recently launched online video series, DNews.
Launched last April, the AOL On Network brought the
company's entire video cache under one umbrella. It currently boasts a total audience of more than 68 million unique visitors per month. The On Network also presently has a library of about 470,000
videos, according to AOL.
AOL recently reported that third-quarter ad revenue increased 7% to $340 million, while overall revenue was flat at $531.7 million. Year-over-year, AOL said
its total online audience grew by 4% in the third quarter of 2012.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "AOL To Distribute Discovery Channels "
Leave a Comment