Web, Cinema Ad Spend Up Across Globe

Although advertisers continue to spend the most on TV ads, spend on the internet and cinema advertising grew at rapid rates, well ahead of the 3.3% rise in global ad spend overall during the same period of time. Cinema advertising saw a resurgence in Asia-Pacific where third-quarter regional ad spending increased 54.7%. On the other hand, Latin America (-5.5%) and Europe (-4.5%) posted year-on-year declines in cinema ad spend.  

Read the whole story at M&M Global » Recommend (1) Print RSS