Around the Net
Web, Cinema Ad Spend Up Across Globe
- M&M Global , Thursday, January 24, 2013 2:25 PM
Although advertisers continue to spend the most on TV ads, spend on the internet and cinema advertising grew at rapid rates, well ahead of the 3.3% rise in global ad spend overall during the same period of time. Cinema advertising saw a resurgence in Asia-Pacific where third-quarter regional ad spending increased 54.7%. On the other hand, Latin America (-5.5%) and Europe (-4.5%) posted year-on-year declines in cinema ad spend.
