Content Marketing, Targeting And Personalization, Mobile Optimization Top 3 Trends

Some 58% of marketers said a lack of analytic and optimization skills will become a major challenge in 2013, and 56% said they need to better understand how mobile users research and buy products, according to a survey from Adobe and Econsultancy. The findings, which provide information on personalizing information and content marketing, suggest the top three priorities for marketers in 2013.

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