My Damn Channel Launches New Network, Revenue Options
Calling all comedy creators. Digital production studio My Damn Channel is expected to unveil a network model today that will offer partners various distribution, promotional and monetization
opportunities in exchange for a share of ad revenue.
The launch of the so-called My Damn Channel Comedy Network also represents a concerted effort by My Damn Channel to acquire new
content.
Throughout 2013, the network plans to premiere hundreds of new comedy series on MyDamnChannel.com, as well as its corresponding YouTube channels.
Founded by
former MTV and CBS Radio executive Rob Barnett in 2007, My Damn Channel experienced significant growth in 2012.
From 2011 to 2012, according to Barnett, the company saw a 300%
increase in revenue; a 268% increase in videos produced; a 366% increase in YouTube subscribers; a 550% increase in U.S. YouTube views; and a 91% increase in total video views across all of its
owned-and-operated sites.
Barnett has appointed Eric Mortensen director of programming and acquisitions for My Damn Channel. Mortensen is joining My Damn Channel after six years at
Blip, where he was senior director, content and network programming. “We’re investing in the team and the infrastructure,” Barnett said of the new network, and Mortensen’s
arrival.
My Damn Channel will share revenue with creators while providing them with distribution, promotion, marketing and social media support. Creators joining the new My Damn
Channel Comedy Network will be expected to sign a nonexclusive, one-year licensing and distribution agreement to show their work on the company’s online properties.
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