Havas Taps Bhatt To Shape Global Digital Strategy
Havas Worldwide has promoted Sarita Bhatt to director of global strategy, a new post at the agency. She will work with the network’s global clients to help shape
their digital and social-marketing strategies and creative approaches. Those clients include chocolatier Hershey’s and yogurt marketer Danone.
She will report to Andrew Benett, global president of Havas Worldwide. Benett said the move would “further bolster our strong digital offering to our largest clients.”
Previously, Bhatt was managing director of social platforms at Havas Worldwide New York, where she oversaw the development of implementation of digital and social programs for clients such as General Electric, Dos Equis, Live Nation, Johnnie Walker, GlaxoSmithKline and Merck Consumer Care. She also led new business efforts within the digital and social space at the New York office.
Bhatt first joined Havas Worldwide three
years ago as director of digital planning for Tonic, the agency’s health and wellness consultancy.
Havas Global CEO David Jones said the creation of the new role and Bhatt’s appointment to it “underscores our commitment to a digital-at-the-core strategy.” He credited that strategy with a recent streak of new business wins in the digital sector, including the global digital agency-of-record assignment from Hershey’s, and the shop’s appointment by Unilever in November to manage its global data business. Expedia, Ibis, Lego, Nokia and Sony Playstation have also recently awarded the agency new digital assignments.
With her promotion, Bhatt joins the global strategy team at Havas Worldwide that is led by Marianne Hurstel, who holds the titles of global chief strategy officer at the agency and vice president of BETC, a creative unit within Havas Worldwide.