Out To Launch: Super Bowl Edition, Day 1

CokeI wasn’t a huge fan of Coca-Cola’s multiscreen Super Bowl campaign last year with the real-time polar bears, but this year’s campaign has me changing my tune. “Mirage,” a 60-second spot running during the first half of the game, has already debuted online. Viewers will decide the ad’s conclusion, with the winning plot airing after the Super Bowl. The ad takes place in the desert where a band of cowboys, a group of badlanders and bus full of Vegas showgirls are looking to quench their thirst. In the horizon is a bottle of Coca-Cola, which each of the three groups are determined to reach first, even if it means glitter-bombing a cowboy with purple glitter. The bottle of Coke turns out to be a large billboard with directions for an actual Coke 50 miles away. Undeterred, the groups continue their quest for Coke and fans are directed to CokeChase.com to vote for the most deserving group. See it here. Once a vote has been cast, fans can sabotage a rival group. For example, cowboys can be delayed by a railroad crossing while the other groups continue onward. Fifteen different sabotages were filmed – five against each group. Additional content can be found on Facebook, Twitter (#CokeShowgirls, #CokeCowboys or #CokeBadlanders), Tumblr, YouTube and Instagram. Whom will you vote for? Wieden + Kennedy Portland created the campaign.

Go DaddyThis is the ninth consecutive year that GoDaddy has advertised in the Super Bowl. Boy, do I feel old. I remember the days when the brand would submit risqué ads to be rejected and publicized in ad trades. Now, the brand has an agency and releases creative prior to the big game that’s best defined as your average Super Bowl spot: forgettable. “YourBigIdea.CO” will air during the fourth quarter at the two-minute warning break. A group of husbands are in no rush to put their big idea online because they think it’s one in a million. Each wife doesn’t believe her couch potato-husband’s nonsense, and rightfully so. Each guy had the same idea but only one put it online and he’s living large, traveling in a private jet piloted by Danica Patrick. Watch it here, created by Deutsch, NY.

VWVolkswagen teased its big game ad with “Sunny Side,” a 60-second ad that gives famous YouTube breakdowns a “web redemption,” as Tosh.0 would say. The ad begins with memorable meltdowns preserved on YouTube. There’s the eHarmony gal who gets emotional about cats; a screaming politician, rival mascots fighting, and a guy who destroys his Xbox because someone called him fat. These folks reunite in greener pastures, singing “Get Happy” alongside reggae musician Jimmy Cliff. See it here. Released today was “Get Happy,” a 60-second spot airing during the second quarter. While it’s not “The Force” or “The Dog Strikes Back,” I dare you to watch this ad and not smile back at your computer. An office worker sees the bright side to every situation at work. What’s puzzling is where this Minnesotan’s Jamaican accent came from. Despite dismal company earnings shared at a recent staff meeting, our office optimist takes on the task of making his co-workers smile, by taking them for a ride in his Volkswagen Beetle. The man’s two passengers return to work with an upbeat attitude and Jamaican accent. “Don’t be no cloud on a sunny day,” says one convert to a Debbie Downer. Watch it here, created by Deutsch LA.

Recommend (1) Print RSS
  • NEW! Nissan Altima Helps Bird Migrate South For The Winter

    An unexpected road trip takes place for one couple with a passion for bird-watching. In an ad for Nissan Altima, we find a bird who has strayed from his flock. This leaves a husband and wife to catch the bird -- I wish they showed that process -- and track ...
  • NEW! Norwegian Airlines Takes Norwegians On Virtual New York Taxi Ride

    Live from New York it's Norwegian Airlines? Norwegian launched a real-time, out-of-home campaign to encourage Norwegians to step out of their comfort zone and take a trip... perhaps to another time zone. The brand outfitted a New York City taxi cab with a 360 degree camera that interacted with a ...
  • NEW! Geico Tweaks 'Hump Day' Ad, Uses Real Camels

    The latest Geico "It's what you do" spot references a previous Geico ad starring a fake camel striding through an office, declaring Wednesday as "Hump Day." The 2.0 version of the ad takes place at a zoo, in front of the camel exhibit. One visitor asks what day it is, and ...
  • NEW! 'The Grammy Effect' Takes Hold Of Music Lovers

    The Grammys launched a pre-award show campaign illustrating how memorable performances can invade popular culture. They named it "The Grammy Effect." The first spot shows different lovers of karaoke singing Lorde's "Royals." Each "singer" is mimicking Lorde's movements from her award show performance. Almost everyone looks either constipated or possessed. But ...
  • NEW! Problem Solver Beer Brings Out Creative Side At Work

    Drinking on the job is encouraged with an agency project from CP+B Copenhagen. Inspired by a recent scientific research study that shows the average man produces the most creative thinking at an alcohol level of 0.075%, the agency brewed a beer to help enhance creativity. Dubbed the Problem Solver, the ...
  • NEW! Kids' Drawings Become Real Toys In TBWA\Toylab

    Buying the perfect Christmas toy for a kid can be quite the challenge. TBWA/Toronto set out to make the process easier for their clients by having their clients' kids draw their dream toys. Then, with the magic of talented creatives and a 3D printer, the drawings became real toys. Dubbed ...
  • NEW! Let's Play Hide The Keyfob

    Ford agency Blue Hive has created a racy new online film, which launched on Ford of Europe’s YouTube channel this week, in which a tanned hunk of a dude sporting only some snug-fitting swimwear helps demonstrate the benefits of Keyless Entry in the new Ford EcoSport. As the man approaches ...
  • News Station Removes Red From News Segment To Draw Attention To Low Blood Donations

    Here's an interesting case study from Geometry Global's Romania office that helped raise awareness for the need for blood donations in the European country with the most critical need for blood donors. The agency teamed up with Observator, a prime-time news program on Antena 1, one of Romania's television channels. ...
  • Handwrite Holiday Cards Using Felt iPad App

    Random iPad App of the week: There's an iPad app that allows users to send handwritten holiday cards to friends and family. Felt is a free app where users can select a holiday card, upload pictures from their iPhone or iPad and handwrite each card and envelope using their finger ...
  • Only Fun Peanuts Make It To Jars Of Skippy Peanut Butter

    Skippy peanut butter launched its first ad campaign in more than five years with a TV spot that illustrates how peanuts are selected for jars of the beloved brand. "Fun Factory" shows a woman working a conveyor belt at a peanut factory. She cracks open nutshells one at a time ...
>> Out to Launch Archives