Out To Launch: Super Bowl Edition, Day 1

CokeI wasn’t a huge fan of Coca-Cola’s multiscreen Super Bowl campaign last year with the real-time polar bears, but this year’s campaign has me changing my tune. “Mirage,” a 60-second spot running during the first half of the game, has already debuted online. Viewers will decide the ad’s conclusion, with the winning plot airing after the Super Bowl. The ad takes place in the desert where a band of cowboys, a group of badlanders and bus full of Vegas showgirls are looking to quench their thirst. In the horizon is a bottle of Coca-Cola, which each of the three groups are determined to reach first, even if it means glitter-bombing a cowboy with purple glitter. The bottle of Coke turns out to be a large billboard with directions for an actual Coke 50 miles away. Undeterred, the groups continue their quest for Coke and fans are directed to CokeChase.com to vote for the most deserving group. See it here. Once a vote has been cast, fans can sabotage a rival group. For example, cowboys can be delayed by a railroad crossing while the other groups continue onward. Fifteen different sabotages were filmed – five against each group. Additional content can be found on Facebook, Twitter (#CokeShowgirls, #CokeCowboys or #CokeBadlanders), Tumblr, YouTube and Instagram. Whom will you vote for? Wieden + Kennedy Portland created the campaign.

Go DaddyThis is the ninth consecutive year that GoDaddy has advertised in the Super Bowl. Boy, do I feel old. I remember the days when the brand would submit risqué ads to be rejected and publicized in ad trades. Now, the brand has an agency and releases creative prior to the big game that’s best defined as your average Super Bowl spot: forgettable. “YourBigIdea.CO” will air during the fourth quarter at the two-minute warning break. A group of husbands are in no rush to put their big idea online because they think it’s one in a million. Each wife doesn’t believe her couch potato-husband’s nonsense, and rightfully so. Each guy had the same idea but only one put it online and he’s living large, traveling in a private jet piloted by Danica Patrick. Watch it here, created by Deutsch, NY.

VWVolkswagen teased its big game ad with “Sunny Side,” a 60-second ad that gives famous YouTube breakdowns a “web redemption,” as Tosh.0 would say. The ad begins with memorable meltdowns preserved on YouTube. There’s the eHarmony gal who gets emotional about cats; a screaming politician, rival mascots fighting, and a guy who destroys his Xbox because someone called him fat. These folks reunite in greener pastures, singing “Get Happy” alongside reggae musician Jimmy Cliff. See it here. Released today was “Get Happy,” a 60-second spot airing during the second quarter. While it’s not “The Force” or “The Dog Strikes Back,” I dare you to watch this ad and not smile back at your computer. An office worker sees the bright side to every situation at work. What’s puzzling is where this Minnesotan’s Jamaican accent came from. Despite dismal company earnings shared at a recent staff meeting, our office optimist takes on the task of making his co-workers smile, by taking them for a ride in his Volkswagen Beetle. The man’s two passengers return to work with an upbeat attitude and Jamaican accent. “Don’t be no cloud on a sunny day,” says one convert to a Debbie Downer. Watch it here, created by Deutsch LA.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Road Trip In Honda Pilot Results In Three Generations Singing Weezer

    Honda launched a pair of TV spots promoting its 2016 Pilot using CG animation and a classic Weezer song. The first ad, "The Incredible Pilot Elite," takes the Pilot through both real-life situations and CG special effects to demonstrate Pilot's ability to roll with whatever weather and terrain comes its ...
  • NEW! Man Treats Beloved Dog To 'Dream Weekend' In Subaru Ad

    Subaru launched an adorably sweet TV spot that highlights the bond between a man and his aging dog. "Dream Weekend" is a road trip between man and his aging best friend in a 2016 Subaru Impreza. The pair cross off activities on the dog's bucket-list, like playing with an endless ...
  • NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan

    Sprint debuted an "All-In" pricing plan that offers consumers a smartphone with unlimited talk, text and high-speed data for $80 a month. This amounts to $20 per month to lease a smartphone, and $60 per month for the data plan. Sprint enlisted will David Beckham to score a deal for ...
  • Telmar Updates Its Keystone Cross-Media App

    Random iPhone App of the week: Media planning software company Telmar updated its Keystone Cross-Media app that gives advertisers media planning access anywhere. Keystone users are now able to analyze advertising options using the latest information on the delivery and usage of media. The app is available on all Apple ...
  • National Park Foundation Launches 'Find Your Park' Campaign

    To support the National Park Service centennial in 2016, the NPS and the National Park Foundation has launched a 60-second TV spot called "Find Your Park." Beautiful shots of birds, trees, mountains and oceans are shown throughout the ad, which then pays tribute to important historical figures like Harriet Tubman, Thomas ...
  • UTEC Develops Billboard That Creates Pollution-Free Food In Peru

    UTEC (University of Engineering & Technology) used engineering to solve a contamination problem in the Bujama region of Peru. Irrigation comes from local rivers, but these rivers are contaminated with arsenic, lead or cadmium, which then seeps into nearby farmland and crops. The university created an "Air Orchard" billboard that ...
  • Subaru Impreza Can Handle Potholes And A-holes

    Just how much can the Subaru Impreza handle? Think rough terrain, bad weather, bad drivers and distracted pedestrians. Various Impreza owners are shown during happy moments and fits of rage. The car can hold items for an impromptu birthday meet-up, a construction tie-up, potholes, mudholes, a pedestrian who walks into ...
  • NEW! Esurance Creates Marriage Equality Video

    Prior to the Supreme Court ruling on marriage equality, Esurance launched a sweet video supporting marriage equality, told through the eyes of children. While at a wedding, kids describe what their dream weddings would include -- and there's everything from donuts and pets to volcanos and snazzy outfits. I did ...
  • NEW! Lean Cuisine Rebrands With #WeighThis Campaign -- And It's Not Pounds

    Lean Cuisine has launched an online video to support its rebranding theme, #WeighThis. Rather than stressing about a number on a scale, Lean Cuisine wants consumers to weigh the things in life that matter most to them. Often, these precious items cannot be measured. When a series of women of all ...
  • NEW Lifebuoy Creates Sanitizing Device For Shopping-Cart Handles

    File this under "Why wasn't this product invented sooner?" Shopping-cart handles are touched daily by countless people and probably cleaned only when left out in the rain. Basically, a hotbed for germs. Lifebuoy soap got a "Handle on Hygiene" in Dubai when it partnered with the country's largest supermarket and ...
>> Out to Launch Archives