Both Global Marketing Budgets And Challenges Grow
Promo Chief Marketer , Tuesday, January 29, 2013 8 AM
Warc has released its latest Global Marketing Index (GMI), a monthly indicator of the state of the global marketing industry. Marketing budgets have increased in January for the first time since May 2012, which marks only the fourth time in the last 16 months. The Americas shows the strongest growth, but the not so good news is that marketers in Asia Pacific and Europe continue to cut budgets because there is an underlying sense of caution by marketers in the face of ongoing economic uncertainty, particularly within the Eurozone.
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