Conversion Tracking: Facebook Against Google

Conversion tracking makes it easier for Facebook to show that an ad displayed on the social network led to a sale—even an ad seen days or weeks ago. Facebook rolled it out to all advertisers in a little-noted move last week. It lets Facebook link sales to ad campaigns, showing in aggregate which ads generated the most response. Google has long had similar features, along with Google Analytics, a dashboard for doing deep analysis of users' actions on a website. Who wins?

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