Publicis Groupe media shop Starcom USA has appointed Mitch Brandow senior vice president/digital director, a new position at the agency.
Brandow will oversee the shop’s ESPN and U.S. Cellular digital accounts. He will also help expand the agency’s digital product and service offerings, Starcom said.
Brandow, a 15-year industry veteran, is based at the agency’s Chicago headquarters and reports to Mark Pavia, executive vice president/digital managing director.
Most recently, Brandow was director of digital strategy at Omnicom’s OMD. Beginning in 2010, he led global digital strategy on the Hewlett-Packard account. A particular focus was driving innovation in the client’s use of social media, mobile media, IPTV and behavioral targeting.
Previously, Brandow founded Local Marketers, a Seattle-based startup that provided advanced digital advertising technologies to small and mid-sized businesses. He started the company in 2005 with a single employee (himself). Within two years, it had 25 employees serving 800-plus clients and generating $3 million in annual revenues. Later, investment firm Madrona Venture Group acquired control of the company.
Prior to launching Local Marketers, Brandow served as the interactive marketing director of Sedgwick Rd., then a unit of Interpublic Group’s McCann-Erickson located in Seattle. Before that, he was director of marketing for Sony Media Software and Services in Los Angeles.