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Moe's Taps Engauge For Media, Including Programmatic Display, Mobile

Jan 30, 2013, 9:24 AM
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Moe'sMoe’s Southwest Grill has selected Atlanta-based Engauge as its media agency-of-record. The agency has already begun to work on the company’s national media planning and buying, and will also be responsible for media buying for the Philadelphia co-op, which is inclusive of eleven stores.

Moe’s media initiative will include national television starting in March on networks such as CBS Sports, E! and TNT, as well as programmatic buying for display and mobile advertising utilizing the Engauge trading desk.

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