Real-Time (Self) Marketing - Do People Really Want This?

by Tyler Loechner, Jan 30, 2013, 4:15 PM

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Here's an interesting form of real-time media: Real-time resumes.

It's called TweetsResume, created by IT Resume Service. The tool puts an RSS feed into a resume of the owner's Twitter feed, which is updated in real-time. It mixes three things: Social, real-time media, and marketing...of yourself.

When you think about it, people have been branding themselves forever -- even more so since social media took off. But this idea that we need to make it even easier just goes to show how much the real-time media mentality continues to makes its way through the cracks into every aspect of our lives.

On the one hand, this type of technology allows for people to truly show what they are like to potential employers in real-time. On the other hand, constant self marketing could spell disaster. As professional resume writer Stephen Van Vreede says in a statement, TweetsResume is a "real-time...branding document." 

Brands want to be promoted at all times, but do people?

I don't think so; people care too much about their privacy to want that. It's why Instagram had to do some damage control when changes to their terms of service were announced a few weeks ago. Real-time media is everywhere. It decides which ads you see when you log into Facebook. It decides what commercial you watch before taking a 30-second YouTube break. And now it makes it so that people are marketing themselves, wherever and whenever.

There's no telling where this trend is going to take us, but it's fascinating to watch. There is the technology that is changing the way advertisers and marketers are able to reach the consumers, who themselves are worried about how they are represented at all hours of the day now. And it's all happening so fast -- to everyone you see -- right now, this very second, in real-time. 

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3 comments on "Real-Time (Self) Marketing - Do People Really Want This?".

1. Scott Crider from Watchdog Causes, LLC
   

   commented on: January 30, 2013 at 4:34 p.m.
   What is a person is applying for several different jobs with several different companies?
2. Tyler Loechner from MediaPost
   

   commented on: January 30, 2013 at 4:52 p.m.
   Good question. Multiple Twitter accounts? Then they'd really get tired of promoting themselves all the time...and even forget who they are sometimes.
3. Paula Lynn from Who Else Unlimited
   

   commented on: January 30, 2013 at 6:31 p.m.
   An employer should be concerned that if that is all people have to do all day, they cannot pay attention to doing their jobs and being part of their families and friends.

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