News Brief

CoreMedia, Dial800 Strike Direct-Response System Deal

Direct marketers and their agencies depend on consumer data that they receive from many call centers around the country. But it is difficult to receive uniform data. Direct-response media-buying software provider CoreMedia Systems has struck a deal with Dial800 in which marketers and agencies can offer uniform data from multiple call centers. The system, called CallView 360, can be incorporated CoreMedia systems which are used by more than 100 direct-response agencies and marketers.

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