Out To Launch: Super Bowl Edition, Day 3

AudiAudi launched its 60-second Super Bowl ad on its YouTube page, and it’s my favorite ad so far. “Prom” will air in the first break after kick-off and stars a teenage boy going to the big dance sans date. He’s pretty down about going alone -- even his young sister pokes fun at him -- but his attitude changes when dad throws him the keys to a 2013 Audi S6. It’s like a fire is lit underneath him. First he parks in the principal’s parking space and then he marches inside and plants a big kiss on the prom queen. The music stops, everyone stares and howls, all which draws the attention of the prom king. Does our kid get the girl? No, he leaves alone with a black eye, and a smile ear-to-ear. And 20 years down the road, prom queen will still be telling this story, talking about him and not her prom king. See it here. The ad, created by Venables Bell and Partners, features the hashtag #BraveryWins, encouraging viewers to share their stories of fearless moments.

ToyotaShazam! When you rub the hood of a Toyota RAV4, out emerges a stylish genie, eager to grant wishes. This genie is sassy, stylish and portrayed by Kaley Cuoco of “The Big Bang Theory.” “Wish Granted” will air during the first quarter and follows genie Cuoco and her Chihuahua as she grants wishes to each member of the Henderson family. Dad goes first, wishing his spare-tire belly away. Genie instead removes the spare tire from the outside of the Rav4 design. The daughter wishes that animals could talk and that she were a princess with soldiers to “avenge my father’s death.” “I’m right here,” her father shyly replies. Mom wishes she could eat infinite amounts of chocolate; cue an IV bag of liquid goodness. The son wants to be an astronaut, sending the family into orbit. The dad wants a wish do-over and gets a neighborhood filled with flying witches, but notes “I said infinite wishes.” Dad finally just asks for his first wish, removing his spare tire, which sends him on a workout regimen, led by his genie and her little dog, too. Big points for using Skee-Lo’s ‘90s hit, “I Wish,” at the ads’ conclusion. See it here, created by Saatchi & Saatchi LA.

KiaKia is running a 60-second ad during the fourth quarter promoting the 2014 Sorento CUV and its ability to help one father avoid an awkward question posed by his son: Where do babies come from? The brand launched a 75-second version of the spot on its YouTube channel. In it, a nervous dad tells his son that all babies come from the planet “Babylandia,” where baby children and baby animals stay for nine months, until they board a space ship, penetrate the earth’s surface, and join their new home. The son seems to have heard about a different sort of penetration from his friend at school -- but dad cuts the boy off by activating the car’s voice-activated jukebox feature to play “The Wheels on the Bus.” Crisis averted… for now. Watch it here, created by David&Goliath and directed by Jake Scott.

PepsiParents, returning home to find their home overrun by an insane house party, are easily distracted by the taste of Pepsi Next. If the drink of choice is Pepsi Next, I guess the party can’t be that over-the-top. The ad, running during the first half of the Super Bowl, shows two parents who can barely maneuver through their home. There’s a party indoors and outdoors, with strobe lights, a lucha libre, unicorn, suds and a cooler of Pepsi Next. No one even notices the guy duct-taped to the ceiling. Dad can’t believe that Pepsi Next has less sugar than real cola yet tastes like real cola. He’s even unfazed when the guy taped to the ceiling falls at his feet. See it here. A 30-second spot will run during the Super Bowl and a 60-second version can be found on the brand’s YouTube channel. The long-form, more realistic version features some blurred-out images, bleeped-out swear words and a partygoer dousing himself with a gallon of milk. See it here, created by TBWA\Chiat\Day Los Angeles.

Recommend (3)
  • NEW! Nun Has Dirty Habit Exposed In Ad For Tide

    A nun sees the light when confronted with a "Dirty Little Habit." Why do the other nuns walk away when approached by this nun with a dirty habit. Does her attire look dirty? No, but it smells dirty. Turns out, all the nuns were wearing dirty, smelly habits because the ...
  • NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'

    Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure if I'd do this one alone. Heineken, with help from Fred Armisen, launched "Routine Interruptions," the brand's latest phase of its Cities of the World campaign. ...
  • GE Launches Digital Campaign Highlighting Advances In Technology

    GE launched a series of documentary-style videos that highlight how advances in GE technology affect people around the world. In the first video, we follow a doctor in Japan who makes house calls to island residents on his jet ski. He brings ultrasound equipment with him that's small enough to ...
  • Bush's Baked Beans Launches 'Bean Dash' App

    Random iPhone App of the week: Bush's Baked Beans created "Bush's Bean Dash," an app that allows players to help Jay avoid obstacles while collecting beans and ingredients for the entire line of Bush's Baked Bean flavors. Jay's beloved dog Duke will offer advice and clues along the journey. I ...
  • Edward Jones Launches Recruitment Campaign

    Edward Jones launched an online recruitment campaign that encourages potential employees to "make more than just a living." An online video, "Notes of Thanks," targets professionals with five to eight years of experience by showcasing a more personal side to a career: the relationships forged between financial adviser and client. ...
  • Donate Your Voice To Girls Silenced By Sex Traffickers

    The Canadian Women's Foundation launched a TV campaign that gives a voice to young girls forced into sex trafficking, while educating Canadians that this problem is happening in their country. The first spot shows an older man telling the story of a young girl who was approached by a modeling ...
  • NEW! An Ad Campaign Paid For In BBQ

    How can anyone, except vegetarians, refuse meat as a currency? Montana's Cookhouse & Bar offered its best of BBQ sampler, consisting of BBQ ribs, sausages, chicken, brisket, and shrimp, to various businesses in Toronto as currency for various services and items. You might be surprised at how much the actor -- ...
  • NEW! Benjamin Moore Interviews Faux Family Living Inside Two-Story Bouncy House

    Benjamin Moore launched a funny mockumentary, featuring a family in unique living quarters, to promote its Regal Select REVIVE paint for vinyl siding. A charming but fictitious family, the Hopsons, opts for a two-story bouncy house because all their neighbors' houses have vinyl siding that can't be painted, according to ...
  • NEW! Ronald McDonalds Return To Sample Taco Bell's Breakfast Burrito

    Here's an ad to let you know the Breakfast War between Taco Bell and McDonald's is still going strong. Taco Bell debuted a new item on its breakfast menu, the grilled breakfast burrito. So the brand reunited a group of men named Ronald McDonald, who appeared in Taco Bell's breakfast ...
  • NEW! Moet Debuts First Global Digital Spot

    Moet & Chandon launched its first global digital spot, targeting Millennials who like to have a good time. "L'ascenseur (the elevator)" showcases Nectar Imperial Rose as the drink of choice when going big on a night out. The video begins with images from the Moet Maison in Epernay, France. After ...
>> Out to Launch Archives