Marketers Say They're Shifting Focus Away From Traditional Media

In a survey conducted by Aquent and the American Marketing Association (AMA), marketers report that they are decreasing their focus on traditional media. In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents, led by newspapers (32%), consumer magazines (28%) and radio (24%). Digital and direct channels are the least likely to be cut according to survey respondents. 

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