Marketers Say They're Shifting Focus Away From Traditional Media

Marketing Charts, Wednesday, January 30, 2013 5:15 PM
  • Comment
  • Recommend
Subscribe to Email Marketing Daily

Tags

In a survey conducted by Aquent and the American Marketing Association (AMA), marketers report that they are decreasing their focus on traditional media. In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents, led by newspapers (32%), consumer magazines (28%) and radio (24%). Digital and direct channels are the least likely to be cut according to survey respondents. 

Read the whole story at Marketing Charts »

Be the first to comment on "Marketers Say They're Shifting Focus Away From Traditional Media"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Email Marketing Daily Articles

>> Email Marketing Daily Archives