Internet phone provider Vonage has tapped JWT to handle creative and Horizon Media to handle media on its advertising account after a review. The two agencies will begin working for the company on March 1.
"Advertising is one of the most public-facing manifestations of Vonage's business strategy, and we selected JWT and Horizon after a very competitive review, in which all of the agencies showed an impressive effort and high-quality work," said Barbara Goodstein, Chief Marketing Officer of Vonage., in a statement. "We are excited to partner with both agencies as we continue to develop new ways to engage consumers through personally relevant, high-impact creative coupled with media that drives efficient response."
Vox Profero continues to handle Hispanic assignments for Vonage, and The Agency Inside Harte Hanks continues to handle direct mail. Neither of these agencies was part of the review.