Telecom Sector Posts Top Ad Growth In 2012

by , Jan 30, 2013, 8:22 PM
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Nielsen data shows the telecom sector saw the highest growth in global ad spending for the first nine months of 2012 at over 6.5%, followed by the media category at a little over 6%. Fast-moving consumer goods (FMCG) and automotive each grew at a 6% rate.

FMCG -- which accounts for about a quarter of all ad dollars -- grew most in the third quarter and was up about 10%, helped by the food and drink sectors. More broadly, the Middle East and Africa saw a 41% growth in FCMG over the first nine months last year.

All 11 categories that Nielsen tracked grew over the first nine months in 2012 -- except for health care, which had a 0.4% drop, and durables, which fell 3.5%. 

Over that period, FCMG accounted for the largest share of the spending pie, followed by entertainment at 11.1%, industry and services at 11.2% and health care at 9.9%. The auto category accounted for 8%.




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