Dunnhumby Gets Data For Kroger
The Kroger Co. and London-based Dunnhumby Ltd. are going through loyalty card data looking for valuable insights to help Kroger, Macy’s, Procter & Gamble and other clients better understand their customers. DunnhumbyUSA division has leveraged the explosion of big data to fuel its local growth from four employees in 2003 to almost 650 today. By the end of 2018, the company expects to have 1,000 employees, most of whom will work in Cincinnati. Today, leaders from DunnhumbyUSA will join city and economic development officials to break ground on the company’s $100 million headquarters in Cincinnati.