Mini Mails Cans of Spam In Apology for Email Blunder
An email blunder mistakenly sent unintended emails - in some cases hundreds of them - to Mini USA's subscriber list. The auto brand swiftly apologized by sending its affected subscribers a package in the mail containing a can of spam, chocolate roses, duct tape along with a note of apology including a URL where forgiving subscribers can re-connect with the brand. The note explains that the duct tape is to help "fix things up" and closes with "We'd love to reconnect. If you'd like to link-up with us again, just visit miniusa.com/sorry."