EA Celebrates Madden's 25th Year
Twelve. Thirteen. 25. In honor of its quarter century of bringing the gridiron into people’s homes, EA’s Madden franchise will move away from naming versions after the coming year, and call its next edition “Madden 25.”
As part of its pre-launch (the game comes out in August) hype, EA will host its annual fan cover vote on several ESPN platforms. In the contest, old school greats will take on more recent players for a place on the game’s cover. The contest is the third consecutive year the EA and ESPN have teamed up to allow fans to vote for the game’s cover athlete.
“There’s no better way to celebrate and mark the culmination of 25 years of innovation than by naming this year’s game Madden NFL 25,” said Cam Weber, General Manager of American Football for EA SPORTS, in a statement. “This year’s game will push the boundaries with gameplay and feature innovations that will lay a very strong foundation for the next 25 years of this storied franchise.”
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