Canoe Begins MRC Audit Process
Canoe Ventures this morning announced it has entered into the pre-audit phase of the Media Rating Council’s accreditation process for its video-on-demand television dynamic ad insertion reporting service. The service provides ad impression delivery reports for national clients utilizing Canoe’s VOD Dynamic Ad Insertion service. Canoe said it has committed to submit the service to an independent CPA firm engaged by the MRC. The completed audit will be reviewed by an MRC audit committee, which will make a recommendation on whether to accredit the service.