Monday Morning Ad Quarterbacking: Kantar Finds CBS Ran Three Ad Breaks During Super Bowl Outage
- by Joe Mandese @mp_joemandese, February 4, 2013
CBS ran three commercial breaks during the roughly 35-minute power outage that brought the Super Bowl game to a hault Sunday night, according to official estimates from WPP's Kantar Media
Research unit.
Two of the breaks contained ads from paying Super Bowl sponsors.
| Time of Ad | Length (Seconds) | Advertised product | Comment
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| Power Outage Starts at 8:32 pm |
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1st Ad Break during Outage | 8:38:07PM | 30 | Walt Disney – Iron Man 3 Movie |
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8:38:37PM | 30 | Century 21 Real Estate |
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8:39:07PM | 30 | Blackberry Z10 Wireless Phone |
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8:39:37PM | 30 | E Trade Financial |
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8:40:07PM | 10 | CBS-Program Promotion |
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2nd Ad Break of Outage | 8:41:40PM | 30 | Subway Restaurant |
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8:42:10PM | 60 | Bud Light Beer |
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8:43:10PM | 10 | NFL National Football League |
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3rd Ad Break of Outage | 8:49:00PM | 30 | CBS – Program Promotion |
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Game Resumes at 9:12 pm |
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First Pod after game resumes | 9:15:08PM | 30 | Subway Restaurant | This pod was an exact duplicate of the 2nd pod that aired during the outage |
9:15:38PM | 60 | Bud Light Beer | ||
9:16:38PM | 10 | NFL National Football League | ||
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