Monday Morning Ad Quarterbacking: Kantar Finds CBS Ran Three Ad Breaks During Super Bowl Outage

CBS ran three commercial breaks during the roughly 35-minute power outage that brought the Super Bowl game to a hault Sunday night, according to official estimates from  WPP's Kantar Media Research unit.
 
Two of the breaks contained ads from paying Super Bowl sponsors.
 
 

 

Time of Ad

Length (Seconds)

Advertised product

Comment

 

 

Power Outage Starts at 8:32 pm

 

1st Ad Break during Outage

8:38:07PM

30

Walt Disney – Iron Man 3 Movie

 

8:38:37PM

30

Century 21 Real Estate

 

8:39:07PM

30

Blackberry Z10 Wireless Phone

 

8:39:37PM

30

E Trade Financial

 

8:40:07PM

10

CBS-Program Promotion

 

 

 

 

 

 

2nd Ad Break of Outage

8:41:40PM

30

Subway Restaurant

 

8:42:10PM

60

Bud Light Beer

 

8:43:10PM

10

NFL National Football League

 

 

 

 

 

 

3rd Ad Break of Outage

8:49:00PM

30

CBS – Program Promotion

 

Game Resumes at 9:12 pm

 

First Pod after game resumes

9:15:08PM

30

Subway Restaurant

This pod was an exact duplicate of the 2nd pod that aired during the outage

9:15:38PM

60

Bud Light Beer

9:16:38PM

10

NFL National Football League

 

 

 

 

 

 

 

 

 

 

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