Valentine's Day Timing Will Help Restaurants

Chain Store Age, Wednesday, February 6, 2013 8 AM
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A survey released by online reservation firm OpenTable found that when Valentine’s Day bookends a weekend, it helps restaurants. Valentine’s Day falls on a Thursday this year, so it will likely be celebrated beyond the official day, as diners continue to celebrate over the following weekend. The Valentine’s Day survey also found that the projected check average this year is $139, which is 63% higher than the typical OpenTable check average of $85 per couple. Fifty-one percent of respondents said they plan to dine out on the Thursday, Feb. 14, while 36% said they plan to celebrate Valentine's Day on Friday or Saturday.

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