Twitter: Yep, We Bought Bluefin
Less than a day after reports surfaced that Twitter was angling to land one of the big fish in social TV measurement, Bluefin Labs, the micro-blog powerhouse confirmed that the deal has been done. “We believe that Bluefin's data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV,” says Twitter COO Ali Rowghani in a blog post.
But the Twitter post was very quick to point out that the acquisition would not put the company in direct competition with some of its potential partners. As part of the announcement, Rowghani stated: “we will not continue to sell Bluefin’s product suite beyond the existing contracts,” although Bluefin would continue to service its current Twitter customers.
Cutting off any worries about co-opetition with partners who also measure and sell metrics around social TV impact, he added: “We plan to collaborate closely with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.” Twitter had previous announced a partnership with Nielsen to develop the Nielsen Twitter TV Rating, a syndicated product that measures the reach of TV conversations on Twitter.
Speaking for Bluefin Labs, the leadership team summed up their new role in a blog post of their own: “Our work in social TV measurement and analytics to date have meant that Bluefin Labs has necessarily taken an objective, but passive, role in the evolution of social TV. Now as part of Twitter, we look forward to working closely with Nielsen, TV networks, advertisers, agencies, and the rest of the TV ecosystem to help shape the future of social TV. Our core team based in Cambridge, MA will remain in that office and grow it over time.”
Recent Mobile Marketing Daily Articles
-
B&N Nook: Let's Try That Again May 6, 8:17 a.m.
Barnes & Noble is trying to come at the tablet market yet again this week with ... -
Robert Scoble Doesn't Want To Take His Google Glass Device Off...Ever April 29, 9:05 a.m.
Longtime industry analyst Robert Scoble has been giving his readers some unique insight and perspective on ... -
Smartphone Shipments Pass The Halfway Milestone April 26, 9:20 a.m.
While smartphone shipments and ownership in the U.S. achieved a majority penetration a while ago, the ... -
Twitter Does Stand-Up In New Comedy Central Project April 24, 9:08 a.m.
Mel Brooks on Twitter? The fabled 2000-year-old man will in fact get his own handle and ... -
Summly Built Into Updated Yahoo App April 23, 12:50 p.m.
Yahoo made a splash last month when it acquired Summly, the startup launched by U.K.-based 17-year-old ... -
ACLU Joins The Fight Against Android Fragmentation? April 22, 9 a.m.
Developers frustrated by the fragmented Android hardware terrain got an unlikely ally last week in the ... -
LinkedIn Launches Major Mobile App Upgrade, Leads With Content April 18, 9 a.m.
While Facebook and Twitter have been following the majority of their users as they migrate to ... -
Google Adds Quick Links, Quick Views To Mobile Search Results April 17, 8:21 a.m.
In an effort to make mobile search results for users closer to the information they seek, ... -
Facebook Home Features Coming To iOS April 17, 8:21 a.m.
Facebook Home may not be coming to iOS, but some features of the software overlay for ... -
LinkedIn Buys Pulse For $90 Million April 12, 2:10 p.m.
LinkedIn on Thursday confirmed that it had acquired newsreader app Pulse as it seeks to offer more content ...
Be the first to comment on "Twitter: Yep, We Bought Bluefin"
Leave a Comment