News Brief

Correction: DIgital Ad Spend Spot TV Numbers

In a Feb. 6 Online Media Daily story titled “Digital Ad Spend May Surpass Trad Media In Near Future,” it was incorrectly reported that a Strata survey of 100 ad agencies taken in the fourth quarter of 2012 found 40% fewer respondents indicated their clients were interested in spot TV versus the fourth quarter of 2011. Strata says the correct figure was 19% and that the 40% number was the year-to-year “rate of change.”

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