Belo Revs Up 10% For 2012

by , Feb 8, 2013, 10:51 AM
  • Comment
  • Recommend
Subscribe to MediaDailyNews

Tags

Dunia-Shive-BBelo Corp.'s total advertising spot revenue climbed 15% in fourth-quarter 2012, with total revenue at $205 million for the period, up 14%. Much of the growing ad gains came from political revenue, which was $32.4 million. Net income rose to $35 million during the period, up from $30.5 million.

The downside was that much of the political advertising pushed out core, non-political advertising business -- a 3% reduction, which consisted of a 4% decline in local spot and 1% drop in national spot advertising.

Belo said there were double-digit percentage increases in both growing retran and Internet business. When including barter and trade advertising, this revenue group witnessed a 8% climb.

For the full 2012 year -- including political -- advertising revenue was up 10% versus 2011. Taking out political advertising, core advertising inched up 0.4% -- coming from a 1.5% increase in local spot revenue and a 1.5% decrease in national spot revenue compared to 2011. Political revenue totaled $61.2 million in 2012, $51.6 million higher than 2011.

Dunia A. Shive, president and CEO of Belo Corp, stated: “The company’s fourth-quarter performance was driven by $26.5 million in incremental political revenue and continued strength in the automotive category, leading to a total spot revenue increase of 15%, compared to the fourth quarter of 2011."

Estimating first-quarter 2013 activity, she said: "Based on recent pacings, we currently estimate total revenue to be up 2% to 2.5% versus the first quarter of 2012, with increases in core spot, retransmission and Internet revenue partially offset by lower political revenue."

Be the first to comment on "Belo Revs Up 10% For 2012"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent MediaDailyNews Articles

>> MediaDailyNews Archives