Nissan: Nismo To Be 'Affordable Performance' Brand

Detroit Bureau, Monday, February 11, 2013 8:03 AM
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Nissan plans to transform its long-time motorsport arm into an “affordable” performance brand, two new models wearing the Nismo badge making their debut at the Chicago Auto Show this week. Originally launched in September 1984, its name a shorthand reference to Nissan Motorsport International Limited, Nismo was primarily focused on sports car racing, including Japan’s Formula 3 series.  Until now, only a handful of vehicles were built for road use, but that’s about to change, according to Nissan’s global marketing and communications chief Simon Sproule.

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