Chris Paul Backs Avon
Old Spice is running a marketing campaign with Green Bay Packers wide receiver Greg Jennings in which men are asked to "Believe in your Smelf." Avon Products is just asking men to smell like Chris Paul. The brand has signed a deal with Paul, the all-star guard for the NBA's Los Angeles Clippers, to make him "the face of a new men’s fragrance, Untouchable." Untouchable is scheduled to launch Father’s Day 2013, with marketing support that will feature Paul and his son, Christopher Emmanuel II. The fragrance will be available for $25 exclusively through Avon representatives.