Apigee Unveils Apigee Insights
Apigee today launched Apigee Insights, a data analytics platform that uses “broad data" from APIs, apps, social, and mobile to give businesses more data they care about. Apigee claims that the platform is the first broad data platform. According to Apigee, “broad data” is just a more appropriate term for “big data.” In other words, broad data is “aggregated fragments of small and contextually related data.”
"In the app economy, where business is often conducted through mobile and social channels, organizations no longer own – much less control – all the data they need to make accurate business decisions," stated Chet Kapoor, Apigee CEO.
The “app economy,” as Kapoor puts it in a release, is the result of apps dictating how information is shared, how people communicate, how people shop, and more. Apigee’s new platform allows companies to collect data from customers, developers, and partners alike, something any smart real-time marketer needs.
Recent RTM Daily Articles
-
Exchanges Continue To Outpace Overall Ad Marketplace, Expands 35% In April May 23, 12:58 p.m.
Exchange-based programmatic media-buying continued to outpace the overall growth in advertising spending during April, expanding 35% ... -
Kuik Trades Omnicom's Accuen For VivaKi's AOD, Will Lead New Activation Center May 23, 11:34 a.m.
Publicis’ VivaKi unit has named Anke Kuik director of audience activation for its Audience on Demand ... -
Integrate Adds DSP To Beef Up AdHQ Platform May 23, 9 a.m.
Ad tech provider Integrate gave RTM Daily the inside scoop on the release of their new ... -
Size Doesn't Matter: Sony Music Partners With 'Boutique' Trading Desk May 23, 8:05 a.m.
Huddled Masses, a "boutique" real-time trading desk, will today announce a partnership with Sony Music. Charles ... -
ChoiceStream's Audience Cost Calendar Reinforces Seasonality May 22, 3:31 p.m.
ChoiceStream, a personalized advertising tech provider, Tuesday released their newest Audience Cost Calendar, which they describe ... -
Remnant, Premium, Or Gourmet Inventory? Gourmet Ads Strikes Deal With AppNexus May 21, 3:29 p.m.
Programmatic ad serving platform AppNexus was this morning selected by food advertising network Gourmet Ads as ... -
The Tweet Smell Of Success May 20, 3:07 p.m.
If Sidney Falco, the PR guy played by Tony Curtis in the 1957 classic “The Sweet ... -
Voltari Gears Up For Performance-Based Models, Releases SecondClick Tech May 20, 2:15 p.m.
While real-time in mobile hasn't seen the explosive growth online has, the technology is catching up. ... -
IPG's Campbell Mithun Launches In-House RTB Trading Desk May 16, 4:38 p.m.
After 18 months of piloting, the Compass Point Media unit of Interpublic's Campbell Mithun has launch ... -
Meet Cara: IMRSV's Real World Facial Recognition Tech May 15, 4:12 p.m.
New York-based start-up IMRSV today announced the release of their new technology, dubbed Cara. Cara is ...
Be the first to comment on "Apigee Unveils Apigee Insights"
Leave a Comment