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Mountain Dew Launches Kickstart Breakfast Soda

Feb 11, 2013, 3:00 PM
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PepsiCo's Mountain Dew brand is looking to launch a new breakfast beverage category with Kickstart, an alternative to coffee and tea made of Mountain Dew, 5% fruit juice, and caffeine.

The caffeine content is reportedly lower than that in a cup of coffee.

The beverage comes in two flavors (orange citrus and fruit punch), and has 80 calories per 16-ounce can. 

"Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, VP, marketing for Mountain Dew. 

Kickstart will be available in stores nationwide starting February 25.

Meanwhile, consumers can visit www.kickstartfirsttaste.com to request a can. With the can in hand, fans are encouraged to submit a photo of themselves getting into their morning groove with Kickstart for a chance to be included in a "Chasing Sunrise" anthem video.

 

 

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