Chrysler Gets Into Finance

Chrysler will soon be back in the financial services business for the first time since its 2009 bankruptcy. The maker will launch a new partnership with Santander Consumer USA Inc., of Dallas, this coming spring to offer “a full spectrum of auto financing services to Chrysler Group and FIAT customers and dealers under the name Chrysler Capital.” The move, company officials hope, will make it easier to compete with the likes of Ford and Toyota, which turn to their in-house financial services subsidiaries to help offer affordable credit to customers – and more competitive financing alternatives for dealers.

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