What does a like mean on Facebook? Not much. Should there be a dislike button? What’s valuable on Facebook? If they have a good story to share, I’ll read it, according to one student. Early access and a sneak peak works. The students participating in the Social Insider Summit panel never click on an ad. Surprise! They don't pay attention to ads in Twitter either. Someone's paying to jump ahead and it ruins the whole experience, according to one student.
Laurie Sullivan is a writer and editor for MediaPost.