Under Armour is launching three "holidays" this year to tout new products. the company is also about to launche a major brand campaign, "I will," plus it's first brand experience at Baltimore's Inner Harbor. Several new shoes on deck, too and a device to measure workouts.
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.