Under Armour is launching three "holidays" this year to tout new products. the company is also about to launche a major brand campaign, "I will," plus it's first brand experience at Baltimore's Inner Harbor. Several new shoes on deck, too and a device to measure workouts.
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at email@example.com.