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Pew Report: How Four Newspapers Became More Profitable
- Columbia Journalism Review, Tuesday, February 12, 2013 3:48 PM
Four smaller newspapers around the country, facing "the threat of extinction," have made some "drastic changes" and seen revenues improve, as chronicled in a new Pew report, writes Hazel Sheffield. Papers in Florida, California, Utah and Tennessee took steps ranging from overhauling sales to focusing on digital to developing a "media lab to consult with local businesses on marketing strategy."
