Silverpop has partnered with EPIServer to improve content delivery and targeting. The combined platforms will personalize content. The content management system EPiServer 7 CMS will allow marketers to create and track content across channels, such as email, mobile and social, allowing users to manage their online presence by creating and optimizing sites for global or local markets. The goal is to promote more personal marketing to drive leads and brand loyalty through the integration. EPiServer users gain access to Silverpop services and marketing capabilities around lead capture and generation.