• by Tyler Loechner  @mp_tyler, February 16, 2013

Experiential marketing agency Switch this week announced the Switch Mobile Reporting Tool (SMRT), a software that allows marketers to organize and measure their campaigns in real-time. SMRT software is customizable to measure specific facets of experiential marketing campaigns in real-time, depending on what matters most to each marketer.

"We live in a world that moves at the speed of a text message, a Tweet, a Facebook post, an Instagram," stated JC Dillon, developer and manager of SMRT. "A cycle that used to take months or years, now plays out in a matter of hours."

The software can be run via computer, tablet, and smartphone.