An Educated Reader Is Our Best User

When Social Media Insider Summit “Social Responsibility” panel moderator Bryan Boettger cited defunct New York area clothing retailer Syms’ famous tagline -- “An educated consumer is our best customer.” -- during his “Social Responsibility” panel, he posed a very awkward question to his panelists, noting that the company went out of business in 2011.
 
“Is an educated consumer really a better consumer,” he asked?
 
Really, are we going there?