ABC Announces Major Advertisers Airing In Oscars
Last year, Ellen DeGeneres starred in a slew of spots for the retailer. How will JCPenney, or JCP, take advantage of its ad time on this year’s
Academy Awards?
JCP, which annually uses the event as a high-profile marketing platform, is returning for the Feb. 24 broadcast on ABC. Other advertisers back in the event to be
hosted by Seth MacFarlane include American Express, Coca-Cola (presumably for Diet Coke), Hyundai, Samsung, Sprint and Anheuser-Busch backing Stella Artois.
DeGeneres, posing as a
time traveler who vaulted from ancient Rome to the 1950s in last year's ads, may have appeared in the most memorable spot from the 2012 event.
ABC announced an incomplete list of
advertisers that includes four marketers that were also in the Super Bowl earlier this month: Coca-Cola, Hyundai, Samsung and A-B. Other advertisers for the Oscar-cast ABC listed were Ameriprise, Blue
Diamond, Coldwell Banker, McDonald’s, Royal Caribbean and the University of Phoenix.
The only movie studio named was 20th Century Fox.
Some in last year's
Oscars not mentioned in the upcoming broadcast include AT&T, Google and Procter & Gamble.
Hyundai and University of Phoenix also have top-line roles on Oscar.com and an ABC
app, while Xfinity now has a heavy presence with Oscar-themed copy on Oscar.com.
Spots for the show are reported to be in the $1.7 million-plus range.
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "ABC Announces Major Advertisers Airing In Oscars"
Leave a Comment