CareerBuilder Going Mobile First, Clients Not So Much
Randy White, vp, media services at CareerBuilder, explained that employers aren’t keeping up with mobile shift in reviewing job candidates. He says companies have to learn that if they’re contacting a candidate that’s on a mobile device, they can’t soliciit a lot of information, including sensitive data like social security numbers. That leads 99% of candidates on mobile to drop-off because they're not comfortable going beyond providing basic contact info. White says companies are losing huge volumes of applicants this way. “We’re trying to drag them into this new world,” he said, but most haven’t adopted a mobile-first mindset as CareerBuilder has done.