Nat Geo Channel Launch Partner For NY Times' Ad Platform

The New York Times unveiled a digital platform that allows advertisers to use "Time Machine," a Web archive of 70 years of the newspaper's content -- from 1851 to 1922 -- that displays "electronic pages with the look and feel of the original printed stories,” according to a company release. Launch partner National Geographic Channel will use the technology in its campaign for the Feb. 17 show "Killing Lincoln," displaying the front page of the paper the day after President Lincoln's assassination.

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