Microsoft's "Scroogled" Campaign Against Gmail Wins 0.002% Of Users

Marketing Land, Thursday, February 14, 2013 5:47 PM
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Microsoft's million dollar "Scroogled" campaign aimed at converting Gmail users to Outlook.com features as a call to action a petition the company has backed against Google's privacy practices with Gmail. After running the campaign for a week, the petition has 5,600 signatures, approximately 0.002% of Gmail's user base. 

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