Unilever Touts Dove Men + Care
Wall Street Journal, Friday, February 15, 2013 9:48 AM
Next month, Unilever's Dove Men+Care line will air an ad trying to prove that a man's face needs pampering. The effort coincides with the brand's first line of male facial-care products, including cleansers, shaving gels, post-shave balms and moisturizers, which are hitting U.S. stores now.
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