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NBC Sits on a Contentious Event, and Its Breathless Coverage, Until Prime Time

The men's high bar individual final last night in Athens exemplifies what infuriates some people about how NBC (and other networks before it) present a taped Olympics from outside the United States - namely how they save the best events for prime time. And under NBC, the end of prime time has extended from 11 p.m. to midnight, the better to sell advertising to offset a $793 million rights fee.

Read the whole story at New York Times, August 24, 2004 »

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