Adidas' Stamminger Talks Innovation
Adidas has unveiled Energy Boost, which just might turn the running and training categories upside down. In this Q&A, Adidas group president of brands Erich Stamminger explains how pushing creative boundaries in technology and marketing, and supporting the careers of such players as Lionel Messi, David Beckham and Derrick Rose, is driving Adidas' growth worldwide. "Innovation and Adidas belong together. Innovation is in our DNA. And I believe that consumers and athletes are responding very well to what we are and how we are presenting our products."