Around the Net
Ferrari Judged World's Most Powerful Brand
- Red Rocket Media , Monday, February 18, 2013 3:04 PM
While tech giant Apple is the world’s most valuable brand, it is car manufacturer Ferrari that takes the title for the world’s most powerful brand. That’s according to brand valuation firm Brand Finance, cited by freshbusinessthinking.com, which analyses the performance of leading brands across all major business sectors. Despite having a ‘much smaller enterprise value’ than any other brands in Brand Finance’s Global 500 report, Ferrari boasted the best ‘financial metrics’.
